Higher profit margins: You’ve got two similar products on your own site. Both products cost the consumer about the same price–$5. But among the products is the brand, and the other is sold by a third party (on your site). Which product page would you want to rank for “purchase socks for $5”? It is the own brand merchandise since this makes you more money (because of higher margins).
- It may effectively drag down your positions for both pages
In the case above, we have two similar pages rank in positions #6 and #7.
But why are not either of these pages rank in position #1?
Well, there might be numerous reasons.
BUT…it might be caused by the dilution of links (and articles).
Allow me to explain.
The amount (and quality) of backlinks pointing to a webpage is a significant “ranking variable”.
There’ll almost always be a fantastic number of inbound links pointing to the page.
The first set up #9.
So what’s the situation?
Well, imagine if the combined number of speaking domains (164 + 129 = 293) all pointed to one page; this page would almost surely rank greater compared to 9 or #10. It may even break the top 3.
And this is not the only issue.
Content dilution may also be an issue.
However, if we consolidated all the terrific advice across all 3 articles into one epic article, it would probably be more of a “linkable advantage” than some of our present 3 posts.
The Caveat to the Rule: When Keyword Cannibalization Is Not An Issue
If you rank in positions #1 and #2 for the exact same keyword, and you are holding these positions long-term, then you do not need to worry about keyword cannibalization.
So why would they need to “resolve” this problem?
In actuality, not only are they rank in both positions together with the highest CTR. But in doing this, they are also effectively lowering the amount of clicks to competing websites.